With 20 years experience in the Creative Industries, working in Fashion Buying, Styling, Visual Merchandising and Marketing for some of the UK’s best known brands, including TopShop, Jack Wills & BrewDog, the thread that runs through all my professional work is visual storytelling.

Whether it be through product design & curation, store design & development, visual merchandising, fashion & interior styling, photography or designing websites & e-commerce platforms I believe that when stories are communicated clearly and creatively, it builds lasting emotional connections with audiences.